Identity
Ranieri’s “Comedìa”
First Cantica
It was 1711 when, for the first time, in a cadastral scriptum in our city, the Ranieri’s family was mentioned.
“Baldo and his father, Vincenzo, resident in Badia Di Petroia…”, in Città Di Castello; and then the son Vincenzo, “Pietro, owner of a working land with opium and olive trees…”
We are in 1760 and this historical, genuine and authentic recall, is testimony of genealogical sources from a friend Lorenzo – a well-educated and kind person, a professional and scrupulous archivist- that, like Dante’s Virgilio, was “… sea of all wisdom…”, reveals our origins.
That passion that animates us every day, has a very long gestation.
The intangible richness of the olive tree. That plant, and its fascinating elegance has bewitched our family for over three centuries.
Its green leaves, its rough and “ bruzzolosa” (lumpy) bark, the purplish drupe – keeper of a precious juice – its great, silent longevity enrichens our Umbrian territory, and its forever “sustainable” being, makes it lovely. Despite infernal initial difficulties, the fere, who puts themselves “Midway upon the journey of our life”, the adventure begins.
Second Cantica
It was in the 60s when Riccardo, my father, in the wake of our family tradition, decided to continue to cultivate that passionate business, but to reinterpret it in a new way that went beyond a small olive oil mill production of the native city.
From Alto Tevere, he expanded commerce initially in Tuscany and then in the area bordering central and North Italy, with his father Giuseppe by his side – silent and slim, but very industrious – who helped him with the production and manual packaging of the demijohn, barrels and cans in tin plate.
One night, at a dance, he met Rossella – a girl with beautiful pale blue eyes- who would soon after become his wife, then mine and my sister Valentina’s mother.
She is a Rossi: good looking, with a rigorous soul and very dedicated to her family.
Her parents Elmo and Lea, elegant and kind, were both skilled traders and had owned “ la Feffa” for generations, an emporium from other times, that no longer exist.
Immediately, they support Riccardo’s initiative, never leaving him without their support; not even in the hardest times, which is in the 80’s. When the going gets tough “one in a million makes it…” – as Morandi sang at that time– my father draws, among the circles of purgatory in which he floundered, paradisiacal characteristics of what our company would become in the future.
Innovative, in primis.
With a roman technologist – Grimaldi – recipe of the “aromatic alquimie“ that we now call Profumo di natura ( taste of nature), a pleasant line of oils with tastes of truffle, garlic, chili pepper and other delicious spices.
Then he thinks, rightly so, to focus on high quality products, with a premium placement. Since then, we have continued to cultivate the excellence with the same passion and dedication.
Finally, passionate for beauty.
As far as possible we take care of “ la beauty of soul”, seeking collaborators that are clever and above all honest. We have always taken care of small details in our work and embellish everything, making every single bottle a work of art.
1997 marks my entry into the company, and what we all start to nurture in those years is a path of growth and maturity – personal, professional and dimensional – healthy and respectful of our authentic values.
As the poet puts into the mouth of Brunetto Latini “… and he to me: “if thou thy star do follow, thou canst”, we joyfully “embarked”.
Thus, supported with love by my wife Alice, with a cohesive and very close-knit team, we have created a new and modern production plant, revised the business plan, renewed the brand and embarked on a path of international development that has led us to be who we are today:
Ordinary women and men with a great professional goal, consistent with our core values.
Third cantica
While, at the origins of our story, “… the dark forest…” had caused pain and sweat, as a consequence of the hard work in the fields of Badia di Pretoia, the last sixty years (1960/2020) have been “… a second realm in which the human spirit purges itself…”, in the hope of leaving a seraphic and bright Paradise to the woman Rachele and her collaborators, in which one can share the beauty of olive oil and its multiform variations.
We hope that the seriousness we put into our daily work can give the right professional recognition to those who will continue to animate the company “… in peace, sober and modest”; and we hope that we can bring You, who choose us every day and who renovate this miracle, a unique sensory experience!
We are extremely grateful to You.
We hope for the hand craftmanship which inspires us and makes our oils unique to be the light that Rachele can sublimate, and You appreciate. And the research to better our work continues, so that we can offer You an oil of superior quality which can open the heart, and express to its best our secular history. We hope that “the love that moves the sun and the other starts” can fill you with all the best.
Our teleology / Vision
Our technology: “A man who works with his hands is a labourer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.” – Saint Francis of Assisi
We commit ourselves everyday so that the work of our actions is a masterpiece of harmony and elegance – despite the simplicity of its elements – and of pure kindness.
And we work even harder to become “artists…. of nature”.
We promote the human, social and economical growth of our collaborators.
And we pursue present and future sustainability, by the research of the best agronomic, industrial and distribution practices.
Beyond our purpose “I have a dream….” that is being 100% for quality, 100% for appeal and 100% for business.
The purpose of our action / Mission
Every day we are dedicated to work and in our family and social community in addition to our spirituality so that you can enjoy natural, controlled, tracked and sincerely good products.
We firmly believe in the importance of a healthy and ethical collaboration of all our stakeholders to bring an authentic and excellent oil to your table, originating from the daily care of our skilled craftsmen, from the strong passion and professionalism for this food by our masters.
Our virtues
Commitment & Craftsmanship
It was not easy to choose the correct words to enclose all of our world. We wanted to add many more, as many as the values that animate us and that show us the way. At the end, however, we were all in agreement that hard work, transparency, and quality are those that best represent us.
Beyond commitment: dedication
Our job brings us passion. We put a lot of work into it, and we in turn request hard work from our collaborators and partners, as well as all the dedication it deserves.
Consistency & Transparency
We do not allow any compromise in the quality of our products and the procedures to obtain them. We are completely honest with our clients, in every area and at every moment.
Quality: for us it’s not just a word
We are oil enthusiasts, and we dedicate ourselves to this product with our hearts and our heads, so that our clients can appreciate and enjoy its virtues, as well as the authenticity and uniqueness of the products we offer.
What we do
Our company is specialized in the production and commercialization of oil. We do it for our Brand, Ranieri, so that we can bring forward the centennial tradition of our family, as well as the close bond that we have with the land, and we also do it for the many private labels in the capacity of copackers or direct suppliers, which has allowed us, throughout the years, to establish numerous stable collaborations.
We work in the hardest way possible: without compromise. We do not settle for words; we always look for evidence that can guarantee we have the best products. We trust those who, like us, work to ensure a meticulous, certified, and real traceability. We will endeavor in a constant manner to favor environmental sustainability: we research innovation in the packaging field – and not only – to always find solutions with the lowest possible environmental impact. In favor of our daily commitment, we have created a partnership with some universities and research centers which supply our R&S team within studying and analysis new products.
Our offer is composed of 3 collections:
Collection Extra di natura: extra virgin oils in all their variations
Collection Profumo di natura: aromatised condiments and vinaigrette, fruit of exclusive recipes
Collection Anima di natura: our seed oils and oils derived from special fruits
Further, we provide semi-finished products for the food industry, by collaborating with the best players of the sector.
origin of the logo
With Ranieri’s brand we offer a range of distinguished products all with their own personality and a precise mission: to meet the needs of the different consumer segments.
In 2007, Andrea Magini, proposed two specular and vertically flipped “R’s” that recall the initials of Riccardo Ranieri; Rossella Rossi Ranieri, Raoul Ranieri and the last addition to our family Rachele Ranieri.
However, what unites our offer are the cornerstones of our oil mill: strict controls, traceability, our commitment and the reliability that we require from everybody.
So, our oil, “cannot, not be good”
The development of our brand and the various marketing activities that we have carried forward throughout the years, focusing on spreading knowledge and culture of olive oil:, in our olive grove, in the crusher and in designated areas, we host primary school children and high school students where we explain the productive steps and characteristics of this millennial product, so that they can appreciate and understand its peculiarities.
Our numbers
ANNUAL TURNOVER: 18 million euro
INTERNATIONAL DISTRIBUTION 40% Europe 40%, America 35%, Asia/Australia 25%
PRODUCTION BRAND RANIERI: 30%
PRIVATE LABEL PRODUCTION: 40%
PRODUCTION FOR THE FOOD INDUSTRY: 30%
COMPANY EQUIPPED WITH MODEL ex D.Lgs 231/2001
FILLING LINES: 3
ITEMS PER SHIFT: 70.000 pieces
ORGANIC PRODUCTION TURNOVER: 35%
TURNOVER OF DOP UMBRIA AND MONOCULTIVAR: 4,5%
PRODUCTION: 4,5%
SPECIALITIES TURNOVER (condiment, vinaigrette, dipping, special seeds): 40%
Internal collaborators
Commercial area: 3
Administrative and finance area: 3
Quality and R&D area: 3
Production and logistic area: 16
Production partner operating on site: 17
Awards and recognitions
- Grocery & Consumi awards, i premi dell’eccellenza assegnati dal retail ”MIGLIOR INIZIATIVA SOSTENIBILE IN AMBITO PRODUTTIVO”, Parma, 2022
- Miglior Prodotto Food 2022 per EVOO BIOLOGICO ITALIANO EXTRA DI NATURA con etichetta 100% cotone, Milano,2022
- Golden tasting cup MIOOA (Milan International Olive Oil Award), with EVOO PDO Umbria Assisi-Spoleto, Milan, 2020
- Silver tasting cup MIOOA (Milan International Olive Oil Award), with Italian EVOO monovarietal Leccino, Milan, 2020
- Bronze tasting cup MIOOA (Milan International Olive Oil Award), with Organic Italian EVOO
- SIAL Innovation 2018 for Flavored Extra Virgin Olive Oil with Wasabi; Flavored Extra Virgin Olive Oil with Parmigiano; Flavored Extra Virgin Olive Oil with BBQ Barbecue; Flavored Extra Virgin Olive Oil with Tandoori Masala; Flavored Extra Virgin Olive Oil with Tzatziki
- Mention Innovation PLMA Amsterdam 2018
- Mention Innovation 2018 Cibus Parma Winner of GOURMET D’OR 2018 (AVPA Paris) for Italian Organic Extra Virgin Olive Oil
- Winner of GOURMET ARGENT 2018 (AVPA Paris) for Italian Extra Virgin Olive Oil Monocultivar Leccino
- Winner of L’UMBRIA CHE ECCELLE 2016
- Winner of TUTTOFOOD Certified Quality Award (Mixed Products Condiments) 2013
- Winner of TUTTOFOOD Certified Quality Award (Organic line) 2012
- SIAL Innovation for Organic Italian Extra Virgin Olive Oil with Vitamins and Natural Omega 3/6
- Winner of the national mention of Italy 2004 Quality Prize Winner of the first edition of Umbria Quality Priz
Territory
“I’d like to tell you a true story. From when, still young, my mother took me with her, to Badia of Petroia to taste the oil; or unforgettable and festive days at the end of the year, spent picking olives.”
(Based on the stories of my father).
The upper Tiber, in the northern extremity of green Umbria, is an enchanted place where Renaissance Florence and Papal Rome have left a deep mark in the art and culture that, for centuries, we breathe in this oasis.
The Franciscan spirituality, with its paths through oak woods and picturesque medieval villages, is another element that distinguishes us and it is here that you find “the quiet of the heart”.
Finally, the silent laboriousness of our people, dedicated to creating “masterpieces” in the fields, in the workshops and in the many industries.
First Cantica
It was 1711 when, for the first time, in a cadastral scriptum in our city, the Ranieri’s family was mentioned.
“Baldo and his father, Vincenzo, resident in Badia Di Petroia…”, in Città Di Castello; and then the son Vincenzo, “Pietro, owner of a working land with opium and olive trees…”
We are in 1760 and this historical, genuine and authentic recall, is testimony of genealogical sources from a friend Lorenzo – a well-educated and kind person, a professional and scrupulous archivist- that, like Dante’s Virgilio, was “… sea of all wisdom…”, reveals our origins.
That passion that animates us every day, has a very long gestation.
The intangible richness of the olive tree. That plant, and its fascinating elegance has bewitched our family for over three centuries.
Its green leaves, its rough and “ bruzzolosa” (lumpy) bark, the purplish drupe – keeper of a precious juice – its great, silent longevity enrichens our Umbrian territory, and its forever “sustainable” being, makes it lovely. Despite infernal initial difficulties, the fere, who puts themselves “Midway upon the journey of our life”, the adventure begins.
Second Cantica
It was in the 60s when Riccardo, my father, in the wake of our family tradition, decided to continue to cultivate that passionate business, but to reinterpret it in a new way that went beyond a small olive oil mill production of the native city.
From Alto Tevere, he expanded commerce initially in Tuscany and then in the area bordering central and North Italy, with his father Giuseppe by his side – silent and slim, but very industrious – who helped him with the production and manual packaging of the demijohn, barrels and cans in tin plate.
One night, at a dance, he met Rossella – a girl with beautiful pale blue eyes- who would soon after become his wife, then mine and my sister Valentina’s mother.
She is a Rossi: good looking, with a rigorous soul and very dedicated to her family.
Her parents Elmo and Lea, elegant and kind, were both skilled traders and had owned “ la Feffa” for generations, an emporium from other times, that no longer exist.
Immediately, they support Riccardo’s initiative, never leaving him without their support; not even in the hardest times, which is in the 80’s. When the going gets tough “one in a million makes it…” – as Morandi sang at that time– my father draws, among the circles of purgatory in which he floundered, paradisiacal characteristics of what our company would become in the future.
Innovative, in primis.
With a roman technologist – Grimaldi – recipe of the “aromatic alquimie“ that we now call Profumo di natura ( taste of nature), a pleasant line of oils with tastes of truffle, garlic, chili pepper and other delicious spices.
Then he thinks, rightly so, to focus on high quality products, with a premium placement. Since then, we have continued to cultivate the excellence with the same passion and dedication.
Finally, passionate for beauty.
As far as possible we take care of “ la beauty of soul”, seeking collaborators that are clever and above all honest. We have always taken care of small details in our work and embellish everything, making every single bottle a work of art.
1997 marks my entry into the company, and what we all start to nurture in those years is a path of growth and maturity – personal, professional and dimensional – healthy and respectful of our authentic values.
As the poet puts into the mouth of Brunetto Latini “… and he to me: “if thou thy star do follow, thou canst”, we joyfully “embarked”.
Thus, supported with love by my wife Alice, with a cohesive and very close-knit team, we have created a new and modern production plant, revised the business plan, renewed the brand and embarked on a path of international development that has led us to be who we are today:
Ordinary women and men with a great professional goal, consistent with our core values.
Third cantica
While, at the origins of our story, “… the dark forest…” had caused pain and sweat, as a consequence of the hard work in the fields of Badia di Pretoia, the last sixty years (1960/2020) have been “… a second realm in which the human spirit purges itself…”, in the hope of leaving a seraphic and bright Paradise to the woman Rachele and her collaborators, in which one can share the beauty of olive oil and its multiform variations.
We hope that the seriousness we put into our daily work can give the right professional recognition to those who will continue to animate the company “… in peace, sober and modest”; and we hope that we can bring You, who choose us every day and who renovate this miracle, a unique sensory experience!
We are extremely grateful to You. We hope for the hand craftmanship which inspires us and makes our oils unique to be the light that Rachele can sublimate, and You appreciate.
And the research to better our work continues, so that we can offer You an oil of superior quality which can open the heart, and express to its best our secular history.
We hope that “the love that moves the sun and the other starts” can fill you with all the best.
